MS in Strategy from VCU Brandcenter, May '17 - (804) 658-6875 - firstname.lastname@example.org -
Product Innovation // Airbnb for Business
The Ask: Get people to consider Airbnb for business travel.
My Team: Rian Chandler-Dovis (CBM), Dan Cotting (XD), Kevin David (CW), Margaret Karles (XD), Matt Neylon (CW), Wes Ruff (AD).
Brand Revival // Philadelphia Cream Cheese
The Ask: Revitalize an all too familiar brand; increase sales of cream cheese.
My Team: Maddy Baldwin (CW), Mason Brown (XD), Tom Daley (CW), Josh Ghergel (AD), Caitlin Murphy (CBM), Hunter Noxon (XD).
Tourism Campaign // Jekyll Island, GA
The Ask: Drive tourism to Jekyll Island.
My Team: Jeff Dunn (CW), Steph Langan (AD).
A Week at the Hospital Cafeteria // Retreat Doctor's Hospital
The Ask: Spend a week at an unconventional location and report your findings.
My Partner: Andrew Vessels (ST).
Consumer Journey // Donating to a Charity
The Ask: Understand the consumer journey for donating to a charity.
My Partner: Melanie Thompson (ST).